By analyzing your site with an SEO tool, you gain a clear understanding of what needs to be done to improve your ranking on Google. Many tools are out there, and they help you with different elements of the SEO audit at different levels of expertise. Do you notice a decline in content, such as a specific blog post or category page?
How to perform an SEO audit
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Often, those with a visual impairment use screen readers, which convert images into audio. Properly optimized alt text allows screen readers to inform site users with visual impairments exactly what they are seeing. It is an incredibly important part of image optimization, as it improves accessibility on your website for millions of people throughout the world who are visually impaired. You can find out if any meta descriptions are missing, as well as if they are too long or too short. If you and a competitor have sites that stand shoulder to shoulder on the SERP, then even the most basic of issues could be the catalyst that determines who ranks at the top.
In its complex form, an SEO audit identifies any deficiencies in your site’s optimization, whether it is on-site or off-site. In its simpler form, an SEO audit is your company’s guide to achieving higher rankings. Your SEO audit’s priority should be to fulfill your business’s goals and create the most effective recipe of SEO tasks that will boost your rankings on SERPs (search engine results pages). Ahrefs offers a nice balance of competitive analysis features with keyword research and technical SEO audits.
Internal Link Audit
- SEO audits can just be a list of issues but often includes a proposal from the SEO auditor to complete the work.
- Covering site performance issues, internal linking optimization, and even international SEO.
- Enterprise SEO costs range from $5,000 – $25,000+ per month and will depend on the needs of your business and the competitiveness of your industry.
- Automated tools also exist for finding these types of problems, including Screaming Frog’s Broken Link Checker.
- Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter).
Ensure that the content provides valuable and in-depth information relevant to the topic. Use clear and concise language that is easy for the target audience to understand. The First Step of the SEO Checker Process is Checking or Auditing indexing issue, identifying all the indexing issue and taking considerable steps for the same. And the tool separates issues into different tabs to help you stay organized. SEO Pro is a free extension for Google Chrome that allows you to spot indexing, canonicalization, redirect, and schema markup issues. JetOctopus’ pricing depends SEO Anomaly on the number of pages you need to have crawled every month.
The Hennessey Digital team can work with you to ensure that the process runs smoothly from the outset. An audit should present everything in plain language that is easy for business owners to understand. We realize that you may not be as well-versed in technical terms as our development team, so we strive to make sure your audit is simple and straightforward. The audit also should outline a clear plan and method of execution, including how each of these SEO factors fit together.
How to Audit Accessibility
Use Google Analytics and Google Search Console to identify pages that have lost rankings. This type of SEO refers to making sure the backend elements of a page are optimized for search crawlers. An on-page SEO audit would include checking meta descriptions, meta titles, image alt text and compression, and more.